The news is out! Fashiontruck Canada is heading to Calgary for the Stampede! Woo! As a company, we couldn't be more thrilled to be bringing our brand out West. With the amount of people that attend this event and the opportunity to grow this brand has us all sorts of excited! Before this event kicks off, we wanted to let all of our amazing customers in on all of the details to give you a sense of what this upcoming month will look like. Below, Kayla sat down with Ashley to discuss the Stampede and the landscape of the business for the near future. Grab a coffee or a glass of Rosé and enjoy! Ashley, I want you to be...
A lot of our wonderful customers have been visiting the Fashiontruck lately looking for dresses and outfits for formal occasions. No shock there, Summers are typically packed with events, whether it be for a wedding or welcoming a new bundle of joy, birthdays also included. One thing that has surprised me a bit, is a lot of the women that are coming in, only gear towards super formal attire, requesting evening gowns and cocktail dresses. I don't blame you, that's what society kind of tells us that we need to wear to events, especially when it's labelled a "black tie" affair. Truth be told, you don't ALWAYS have to go that route. You can stay true to your style and look...
We're so excited that Spring is finally here! The weather has been a bit up and down lately, but we've had a few days of sunshine and that is always good for the soul. You know why? Because that means we can get outside, wear cute outfits and shop the truck, it's open for the season! In case you were wondering, opening week was fantastic. We were super busy, saw tons of familiar faces that we know and love and got to show you the collections we discovered out in LA...finally! Now that Winter is said and done with, we wanted to round up a few of our favourite Spring looks that you can find on the fashiontruck, show you our go-to beauty purchases and even...
To say that we found dozens of gorgeous pieces in LA would be an understatement! As soon as we landed at LAX, we got to work on the 2017 fashiontruck season. We had a brainstorming session the night before our first day of buying, so we knew exactly what styles and brands we were looking for which really maximized our time in the fashion district. We visited brands that we already carry on the truck and discovered some new ones that our customers will fall head over heels in love with. Exploring around that area truly was one of the coolest experiences I've had with the company to date. The sun was shining, we had our notebooks out, Eddie was...
Image via Allison Norton Happy Friday everyone! Can you believe this gorgeous weather we've been having? Seems a little odd in February, but we'll take it. After such a grey Winter, us Canadians deserve a little sunshine. So, as I mentioned last week, Ashley, her sister, Eddie and I are headed to LA to pick up new styles and brands for this upcoming fashiontruck season! Can you believe the truck will be opening it's doors to a fourth season at the end of March? Time really does fly. Speaking of, this buying trip really snuck up on us quick, we're just over a week away from taking off. If you couldn't tell, we're over-the-top excited. :) Obviously work comes...
